|
Post by anamika371 on Jan 13, 2024 1:41:12 GMT -6
The sales even begin. For example, if you wait until the Black Friday event begins to start generating website traffic, you’ll be miles behind the competition already. Instead, you need to focus on building up receptive, high-quality retargeting audiences in the lead-up to Black Friday weekend. This all starts with the Facebook Pixel. With the Facebook Pixel in place, you can begin to construct retargeting audiences based on customers. Who have engaged with your ads, visited your website, or purchased your Email Marketing List products. These segments are known as Custom Audiences, and since they’re already familiar with your brand/products, they’re significantly more likely to convert. If you have a sizeable email list, you can also use customer email addresses to build a new Custom Audience on Facebook. black friday facebook ads - custom audiences on facebook. Ads Source Custom Audiences can last for up to days, so if you start driving traffic to your website in advance, you can hit the ground running on Black Friday. Rather than starting from scratch, you can immediately target hot prospect audiences that have previously engaged with your business, allowing you to maximize conversions–and fast. You can also use Lookalike Audiences to expand your Custom Audience targeting.
|
|